>>> i swear, i had no idea. i was there. there were 14 monkeys. walter mondale .
>> do you use facebook ?
>> i thought it needed to be posted right there.
>> you can't use it as an excuse either. and you can't use it as an excuse.
>> what's the issue?
>> facebook .
>> facebook .
>> made me do it. i put things up on the world wide web that i shouldn't do it.
>> it's a thong between two phones. i'm sure you're paying attention now.
>> that was a very good graphic.
>> i'd prefer if it was an actual photograph as opposed to --
>> what is that? that's like an optical illusion . the piece written yesterday by technology reporter for "the new york times" jenna wortham. she wrote, i was skimming through my instagram feed when my mouth dropped open. sandwiched between images sunny afternoon outings and boozy brunches was a photo of my friend in a hotel room wearing lime green thong underwear and very little else. it was scandalous, arguably over the top for a photo posted in public --
>> i mean, it's just --
>> -- in theory anyone who wanted would be able to see it. people loved it. it had dozens of likes. as well as some encouraging comments. that feedback loop of positive reinforcement is the most addictive element of social media . all those likes and favorites give us a little boost that pushes us to keep coming back for me. it works whether we post the typical announcements or venture into realms that showcase our most daredevilish antics and risque behavior. jenna joins us now. mike barnicle and john heilemann back with us now.
>> why are we having issues of privacy when people post pictures themselves wearing green thong underwear ?
>> the thing is, not only do they post the picture of the thong underwear , you can pinpoint what room they are in when they're taking a picture of themselves. i don't understand how people reveal themselves not only physically but also exactly where they are.
>> right, that's sort of what we were trying to explore in the piece to understand a little bit about the sociology behind why people feel comfortable and compelled to post really risque photos from my friend's solve self-portrait to more illicit activities.
>> why do they?
>> one thing is you've got this instant gratification. you know if you post a picture, you'll get automatic feedback from friends. encouraging you, saying this is neat. there's also an amplified audience. there's a chance to meet thousands, millions.
>> when the numbers go up -- yesterday i tweeted what i thought it was a sexy picture. i came home and there were water lilies had come up in our little coy pond. i snapped it. made me very excited. however, if i were a woman or a man and take a picture of myself, that's going to get a lot more than water lilies . people see those numbers and they go, if i push it a little further, can i get more follow followers, right?
>> it's that encouragement, that kind of feedback. at this point, everyone's posting pictures of their babies and backyards and stuff that stands out tends to get more attention. people recognize that. they kind of push the boundaries.
>> self-ys. a lot of selfies. people taking pictures of themselves.
>> i love a selfy.
>> what did they do before they were able to post pictures themselves in green thong underwear ? what were they lives like before?
>> people were still doing this. that's kind of the original social media . a piece of media you leave behind. humans have done this since the beginning of history. we've left pictures and writings on walls for people to interact with. it's happening a lot faster because it's online, on our phones.
>> john, have you done it?
>> green thong underwear , no. but i tweet occasionally. i've been known to do that on occasion. there is a generational thing. there's no question we've had -- that the public displace, people leaving messages, wanting to be seen, is something that's happened forever, for eons, right. especially with things that are, as your put it, risque, or daredevilish. the barrier for what peep are embarrassed by has fallen with youth. young eer people -- people are more willing to expose the aspects of their personal lives, sexual encounters. that seems to --
>> i just saw a woman in a bikini on insta gram. like, i wouldn't --
>> there's no time when you're on instagram where you can't go to like the explore button and it's not usually pictures of, you know, scenery.
>> you know, it's interesting. i just explored explorer. i'm not sure i want to look again.
>> it's a kind of nature.
>> the american park system is not heavily represented in your explorer instagram.
>> there's an occasional purple mountains majesty there.
>> stop that.
>> it's not yellowstone.
>> in this interesting period of time, we're self-documenting everything we do. it's the adolescence of that era.
>> we're acting like a bunch of adolescents. good lord. the piece is called " facebook made me do it." up next,
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