by NR INDRAN
Mumbai ? The Ministry of Tourism, Government of India and Experience 
India Society have signed a Memorandum of Understanding to promote and market India as a preferred tourism destination.
The MOU was signed by authorized representatives, Shri. Anand Kumar, Joint Secretary, Ministry of Tourism and Mr. Raymond N. Bickson, President, Experience India Society in the presence of the Hon. Minister of Tourism ? Mr. Subodh Kant Sahay.? Mr. Bickson is the Managing Director and CEO of Indian Hotels Company Ltd.
Experience India Society works to realize the true potential of tourism in India and to capture a larger market share of world tourism.? It is a private public partnership formed to position India and build brand salience in key markets.
Recognizing that tourism has a very high employment potential and that revenues generated from tourism contribute to the economic and social development of the country, the MOU undertakes to work towards increasing tourist arrivals into India through promotional activities.
Experience India Society and Ministry of Tourism will work in partnership to develop a comprehensive marketing plan for promotion of India as a tourist destination.? The Ministry of Tourism on its part will welcome the initiatives of the industry to work towards marketing and positioning India effectively.
This memorandum of understanding will be valid for three years from the date of signing and can be extended on mutually agreed terms and conditions.
Experience India Society registered in year 2000 under the Societies Act 1860 is an initiative of the leading hotel chains and tour operators to promote India through a public-private partnership with the Ministry of Tourism. The current members of Experience India Society are Taj Hotels Resorts and Palaces, The Oberoi Group, ITC Welcomgroup, Hyatt (South Asia), CJ International Hotels (Le Meridien), Leela Hotels, Intercontinental Eros, Marriott Hotels (India), Kuoni (India) and Thomas Cook (India).
The Society supports all tourism promotion events, produces promotional films for the international audiences as a part of the Incredible India campaign and participates in road shows to promote Indian tourism.
Its ultimate ob-jective is the creation of a unique brand position and building of brand equity forIndia in the world tourism market through effective image management. The Society actively continues to partner the Ministry of tourism in hosting high profile events and promotions in key markets.
You can contact the Author at nr_indran@rediffmail.com
Popularity: unranked [?]
brigitte bardot jlo jlo remax how to train your dragon carmageddon carmageddon
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.