From my experience working in the wine industry in China, I have identified several types of wine importers. In this article I am going to look at who they are, how they differ and why they got involved in the industry.
The first type is the importer of ?Fine Wines?.
-I tend to be foreign owned companies but occasionally are Chinese, and are mainly in the market of fine wines and famous brands.
-I insist on Brand exclusivity before I spend any money on marketing as I think that I am the hottest thing in the industry
-I claim that I receive thousands of calls a day from wine producers asking for their help in importing their wines. So I chose who I work with, not the other way round.
The Importer of ?small producers?:
-I am a foreigner with good connections with luxury hotels and fine restaurants where you will often find my wines.
-My company is not that famous, but my passion for wine more than makes up for this.
-You should know that my wines from small producers are often just as good as more famous brands.
The ?Opportunistic importer?:
-I had a nail factory (a joints factory, a door handles factory? whatever) in ChongQing.
-I need something glamorous.
-I do not drink wine (I prefer baijiu) but I heard I can make money with it!
-I am looking for AOC Bordeaux 1 Euro per bottle to sell it 30 Euros to my clients.
The ?logical importer?
-I have 200 outlets selling spirits in Beijing.
-I sell the most expansive Baijiu of China.
-Maybe I could try to sell spirits AND wines.
-I need to create a wine range from scratch.
-I like this laowai (=foreigner in Chinese) ! Let?s work with him.
The second type of ?Logical Importer?:
-I am a food importer.
-All my clients buy food from me.
-Maybe they need wines as well.
-Let?s import wine from scratch.
The ?Passionate Wine Importer?
I know more than you do about Burgundy and wine making.
I am a passionate. I read ?The drops of God? (???) twice.
I have already visited France, Italy, Spain, Napa Valley.
I am not afraid to import wines from unknown wine regions!
Only the quality matters. I am passionate about wines and am lucky to be able to earn a living from my passion.
The third type of ?Logical Importer?
?The number 3 logical importer?
The business is good!
VDP wines, Chilean cheap wines? they are such easy-to-sell wines.
But my clients now need more expansive wines.
I am looking for middle range wines. What do you have?
The ?Internet Generation? Wine Importer
I am young with great knowledge of the internet.
I have financial support to help me to develop a website plus to allow me to start importing wine.
I know I will make money from this.
Lucas Botebol ? Zhongguo Wine - Wine in China
Source: http://www.zhongguo-wine.com/2011/09/29/which-wine-importer-are-you/
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